Alma de la Serra


Alma recently completed Evidence a portfolio of 21 photographs. Printed at Ignotus Editions, the Evidence portfolio will be available in a limited edition of five, printed on 8.5 x 11 inch archival rag paper. The images can be viewed on our Flickr pages here.

About Alma de la Serra

Alma de la Serra, b. 1972, Vilanova i la Geltru, Barcelona, Spain, great-niece of J.T. Pescador. After earning a degree in Mathematics at the Polytechnic University of Valencia, Valencia, Spain, de la Serra worked as a school teacher for several years, during which time she also began a series of photographic works, Situations, based on topological manifolds. She eventually added appropriated images and computer graphics to these personal works.

The failing health of her great-uncle Juan Teodosio, “Ignotus,” led her to resign her position and move to the Canary Islands to care for him. There she encountered Paul Hertz, who persuaded her to join him in attempting to transcribe Ignotus’s ideas to a tangible form. Upon Ignotus’s recovery, the three continued working together sporadically. When they exhibited their art together, they frequently would sign one another’s work and pass it off as their own, an action in keeping with Ignotus’s theory of authorial irrelevance. Thus de la Serra’s 1996 suite of digital images, “Deadpan, or, the Holy Toast,” was exhibited by Hertz in several international venues, including the Polytechnic University of Valencia, as his own work.